SEO Website Copy | Blogs & Content

Customer Snapshot

Who: A classical and jazz music streaming platform
What: Opening up the world of classical and jazz music to a new audience
Where: Online all over the world

The Brief

Vialma came to me having recently purchased the rights to 50+ videos of iconic jazz musicians in concert, from the present-day right back to the 50s and 60s. They wanted to leverage access to these videos to gain more signups to their streaming service. They asked me to write informative and compelling introductions to each video, persuading the reader to click play, and sign up if they needed to.

The Challenge

1. To write persuasively about art – a notoriously difficult challenge in such a subjective field.

2. To write for a mixed audience of both jazz aficionados and complete newcomers, while neither patronising the experts or leaving the newcomers behind.

3. To convey Vialma’s key message – that listening to jazz and classical music can and should be a normal part of everyday life, and that the right music can help you through the day depending on what mood you’re in, and what music you need.

The Solution

I included facts from key research that would be interesting to both the expert and the beginner.

I worked hard to evoke a sense of the atmosphere of each video – guiding the reader to know how it would make them feel.

After painting a picture, each introduction included strong calls to action, inviting the reader to imagine experiencing the concert themselves.

What the client said

Apply to work with me

I’m so excited you’re ready to invest in your copy and make a greater impact in the world!

My speciality is writing words that make people take action. And I LOVE using that superpower to help make the world a better place. 

So now you know why I’m here – tell me a bit about you!

A little bit more about me...

I live in London, but grew up in Cornwall. I miss either one when I’m not there.

I love the bars, restaurants, theatres, lights, and noise of London, but also love camping in the middle of nowhere, paddleboarding, surfing, and hiking in the countryside. 

I live with my partner, who was also a singer, but is now a chef at a Michelin-starred restaurant and focuses on sustainable cooking. (Lucky me!)

We also have a miniature longhaired dachshund, called Alfie. He is adorable. And expensive. If you’re lucky, you might get to meet him when we chat. If he’s not at the vets, again.

I still sing a little bit professionally on the side, and am a member of the Choir of the Chapels Royal, HM Tower of London. Basically I get to swan around the Tower of London pretending I’m Anne Boleyn. What’s not to love?

I worked as a supermarket delivery driver in the pandemic while I was getting my new business going. So I’m not afraid of hard work. But please don’t ask me to carry any more crates of bottled water to the 33rd floor.

I love eating. (Did I mention how excited I am that my partner’s a chef?)

I love a challenge, so I started training to do triathlons last year, despite not having ever run 5km before then. This helps with the ‘living with a chef’ and ‘loving eating’ thing.